From Data to Decisions — Finance, Operations & Entrepreneurship.
Business analyst with roots in marketing strategy, specializing in operational finance and data-driven process design. I turn complex operational data into clear decisions — and build things along the way.
My path into analytics started in marketing — not despite that, but because of it. Studying how brands communicate to target audiences taught me something more foundational: understanding why a decision matters is more valuable than knowing how to execute it.
That perspective shapes how I approach data. When a leader asks me to analyze a metric, my first question is always: what decision hinges on this? At GOFO, this meant building dashboards that four organizational levels could act on. At We Independent, it meant translating grant variance into compliance signals, not just accounting corrections.
I gravitate toward the intersection of finance and operations — where resource allocation decisions live. Founding Julucia has deepened that instinct: building a brand from zero forces you to make every dollar count.
Julucia is a personal venture exploring the intersection of cultural heritage and modern aesthetics. Specializing in natural energy crystal jewelry and Chinese-inspired ceramic pieces, it's built on the same analytical rigor I bring to my professional work — every product decision is a resource allocation decision.
Visit julucia.com →Open to opportunities in Financial Analysis and Operations-focused roles in North America. Also happy to connect with potential collaborators and partners.